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About STAM Development

We built the framework the market was missing

A change management consultancy in Skåne, Sweden. Founded by Awa Karlsson, built around 15+ years of watching strategies fail at the execution stage.

The Founder

Portrait of Awa Karlsson

Awa KarlssonFounder, STAM Development

Awa Karlsson came to this work the long way around

  1. The Start

    She started as an assistant nurse, working with people in the hardest moments of their lives. Lasting change, she learned, only happens when the person owns it. You can not deliver a plan. You can only support someone in building one they will live.

  2. Rehabilitation & Habilitation

    Helping people rebuild their lives after illness or injury, the same lesson appeared everywhere: the work is not done when the program ends.

  3. Innovation & EU Projects

    She moved into business development, then into Innovation Skåne, where she led EU-funded innovation projects across Swedish municipalities and organisations. Brilliant strategies. Real funding. Smart people.

  4. STAM Development

    So she built the framework the market was missing. The STAM Model is named after the four people who taught her that real change takes patience, courage, and showing up over and over again. It became the foundation of STAM Development.

Why STAM Exists

We started where most consultancies stop

Most consultancies deliver a strategy and leave. Most coaches work with individuals and don't touch the system. We sit in the gap, where a strategy meets the people who have to live it. The place most consulting work doesn't reach.

Most organisations don't fail because of bad strategy. They fail because nothing changes after the strategy is written.

Colourful old-town façades in Stockholm

The Facts

What we bring to the table

  • 12+ YearsCombined experience in organisational change, innovation, rehabilitation, and business development.
  • Innovation SkåneFormer lead on EU-funded innovation projects across Swedish municipalities and organisations.
  • The STAM ModelA proprietary change management framework, used with mid-sized organisations and Swedish municipalities since 2020.
  • CertifiedIn transformational coaching and key behaviour assessment. Trained in the methods we apply.
  • Published MethodAuthor of the STAM Model and the 360 Framework. Open about how we work.
  • Based in SkåneWorking nationally across Sweden, with most on-site engagements in the Öresund region.

Start Here

Book a free Discovery Session

30 minutes. Free. Online. You'll leave with a sharper read on the problem, even if we don't work together.

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